The Place to Be is a curated shopping and lifestyle destination within Vanitatis, El Confidencial’s fashion and culture magazine. The objective was to create a centralized space where readers could browse editorially recommended products — similar to a fashion-focused Wirecutter — while unlocking new affiliate and sponsorship revenue opportunities for the business.
Category: UX Research, Product Design
Client: El Confidencial
My Role: Design Lead
Year: 2022
Services Provided: Product Design, Business Strategy, Design System
Vanitatis frequently highlighted products across fashion, beauty, home, and lifestyle, but these recommendations were dispersed across individual articles. Readers lacked a single place to discover all curated selections, and the business missed opportunities for consistent affiliate revenue and sponsored product placements.